Earlier this summer I read a fascinating article titled ‘Death, Redesigned.” As I read the piece, it struck me how vastly different the West views death and how Sasmita and Indians view death. The story begins with Paul Bennett, the founder of Ideo, a design, marketing, and branding firm in San Francisco Bay. It’s famous for among other things,… Continue reading I say ‘dies,’ Sasmita says ‘expires.’ The words signal a major cultural difference.